Isotec® Brand Irrigation & Underground Cables Added to General Cable's Offering


HIGHLAND HEIGHTS, KENTUCKY, March 2, 2010 – General Cable (NYSE: BGC) is pleased to introduce its line of Isotec® Brand cables for the Irrigation and Landscape markets.  These cables cover the range of commonly used and inventoried wire and cable products for the irrigation distributor.

In addition to the standard product offering, the Company has the capability to manufacture all of the various constructions of decoder cables, including Hunter, Maxi and Toro. General Cable is an excellent resource for a wide variety of other specialty constructions including stranded direct burial control cables and flexible
portable cordage.

“General Cable is excited to have the ability to offer customers the complete basket of solutions, enhanced by General Cable’s strong product portfolio, including our Carol® Brand Electronics and Cord products,” said Jeff Later, Vice President of Sales, Carol and Isotec Brand Products.

Founded in 1991, Isotec has been a long-time supplier to these markets, providing a product line of the utmost quality.  All Isotec wire and cable is made from the finest materials and manufactured with the latest high-tech computer equipment.  Isotec believes in making it right the first time, every time.

“Our Isotec Irrigation & Underground cables are manufactured in the U.S.A. and shipped direct from stock,” Later said.  “We have a National sales team in place to bring you the best-quality products available.”

Contact Ken Ericksen at 847-299-9299 or kericksen@generalcable.com  for additional information about our Isotec cables.  For more specific questions regarding smart irrigation practices and sustainable solutions, visit the Irrigation Association’s Web site at www.irrigation.org.

About General Cable
General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets.  For more information about General Cable, visit our website at
www.generalcable.com.

Going Green with General Cable
General Cable has accelerated its environmental commitment, addressing its Green Alternative Approach by identifying greener opportunities and promoting green cabling solutions wherever feasible.  This includes promoting our existing green products; partnering with key customers in their green endeavors; identifying and providing resources for green product gaps; and participating as members in collaborative ventures such as the Green Suppliers Network (GSN).


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Release No. 0640
03/02/10