General Cable Adds the Sheer Wire Series To Its Carol® Brand Electronics Family

HIGHLAND HEIGHTS, KENTUCKY, October 6, 2009 – General Cable (NYSE: BGC) is pleased to expand its Carol® Brand Electronics offering to include the Sheer Wire Residential and Pro AV cabling series, the optimal solution for customers looking for complete control of their residential or commercial audio, video lighting, and automation systems.

As an immediate result of the Gepco-Isotec acquisition, General Cable has strengthened its leading Carol® Brand name in the industry with the most complete line of cables for the Home Automation and CEDIA markets.  Among the exciting additions found in the Carol Brand Sheer Wire series are:

• Cables for use with Crestron® and AMX® Systems
• Cables for use with Lutron® and Vantage® Systems
• Cables for use with Elan® Home Systems
• Indoor/Outdoor High-Resolution Speaker Cables
• 25 AWG Solid and Stranded RGB cables—Plenum and Non-Plenum

“With the Carol Brand Sheer Wire series, we now offer our customers a complete security, commercial and home automation solutions package from ONE Source,” says Jay Lahman, Vice President, Carol®, Gepco® and Isotec® Brand Products, General Cable.  “Nobody offers a more robust product offering than General Cable and Carol Brand, with three world-class manufacturing facilities and an unmatched commitment of getting you what you need when you need it.”

Synonymous with quality and clarity, Carol Brand Sheer Wire delivers a complete line of interconnect solutions manufactured in the USA and specifically designed for high-end residential and commercial audio, video, networking, automation, and lighting applications such as: custom home theaters; corporate conferencing; home automation structured wiring; lighting systems; A/V systems; touch panel integration; and in-wall or outdoor audio.  Introduced in 1994, Sheer Wire products continue to innovate, advance with new technology, and set the standard for leading-edge AV and automation systems. 

About General Cable
General Cable (NYSE:BGC), headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. The Company offers competitive strengths in such areas as breadth of product line, brand recognition, distribution and logistics, sales and service and operating efficiency.  Energy cables include low-, medium- and high-voltage power distribution and power transmission products. The Industrial and Specialty segment is comprised of application-specific cables for uses such as electrical power generation (traditional fuels, alternative and renewable sources, and distributed generation), the oil, gas and petrochemical industries, mining, industrial automation, marine, military and aerospace applications, power applications in the telecommunications industry, and other key industrial segments. Communications wire and cable products transmit low-voltage signals for voice, data, video and control applications. Visit our Web site at


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