General Cable's Carol® Brand Portable Cord and Alarm & Security Products Now Feature TRU-Mark®


(Click here for our TRU-Mark product bulletin)


HIGHLAND HEIGHTS, KENTUCKY, May 4, 2010 – General Cable (NYSE: BGC) is pleased to now offer the TRU-Mark® Sequential Footage Marking System on its Carol® Brand lines of Portable Power Cords and Alarm & Security Cables. 

General Cable’s TRU-Mark System, which was selected in March 2010 as the Wire & Cable Category Winner in the 2010 EC&M Product of the Year competition, sequentially marks every two feet of Carol Brand Cord in Descending Order from the start of the reel to the core.  The Carol products will be TRU-Marked to match its corresponding reel lengths, which may be 250, 500 or 1,000 feet, with large, visible printing for accuracy with 1% tolerance.

“TRU-Marked product can cut down on shortages and scrap both in the field and at distribution” said Todd Sweeney, Product Manager of Carol Brand Cord Products, General Cable.  “By always knowing how much is left on the reel, this system will improve the efficiency of our distribution customers, giving them the ability to more effectively manage their partial reel inventories, improving customer service, and saving on scrap cost.”

“The TRU-Mark system allows you to cut and install Carol products with confidence, improving your on-the-job efficiency” said Elaine Thomas, Product Manager of Carol Brand Electronic Cables, General Cable.

Preferred by contractors, Carol Brand is the product to depend on, time after time. All cables are UL Listed, CSA Certified and RoHS Compliant, and our Cord products are MSHA and approved for indoor and outdoor use.

Always Demand Better and Expect More™ with General Cable Carol® Brand Cord and Electronics.

We manufacture a complete line of Electronic Cables and Portable Cord products, including premium-grade Super Vu-Tron, most of which ship direct from stock, and we have the technical staff and design expertise to meet any custom cable requirement.

About General Cable
General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets.  For more information about General Cable, visit our website at
www.generalcable.com.

Going Green with General Cable
General Cable has accelerated its environmental commitment, addressing its Green Alternative Approach by identifying greener opportunities and promoting green cabling solutions wherever feasible.  This includes promoting our existing green products; partnering with key customers in their green endeavors; identifying and providing resources for green product gaps; and participating as members in collaborative ventures such as the Green Suppliers Network (GSN).


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Release No. 0653
05/04/10