General Cable Wins Frost & Sullivan Market Leadership Award In the Automotive Aftermarket
Palo Alto, California and Highland Heights, Kentucky – May 26, 2005 – After recent analysis, Frost & Sullivan today bestowed its Market Leadership Award upon General Cable Corporation (NYSE: BGC) as the top market participant in the North American ignition wires sets aftermarket. This Award is given to General Cable for exhibiting market share leadership through excellence in all areas of the market leadership process—the identification of market challenges, drivers and restraints and successful strategy development to address these market dynamics. The Award also recognizes General Cable’s continually demonstrated solutions for monitoring market changes.
The General Cable Automotive Team has implemented a sound marketing strategy to maintain its leadership position even in the face of increased competition for a shrinking installed base for ignition wire sets. The team is not content to be a follower and provides the market with a strong model for success.
"The North American ignition wire sets aftermarket is saturated with brands from manufacturers and retailers," said Frost & Sullivan Research Manager Jasmine Sachdeva. "General Cable’s go-to-market strategy focuses on private branding and supplying wire sets to retailers who are striving to provide end users with diverse brands and product lines. By taking a strategic approach in sharing information through their supply chain, the Company provides all its departments with the ability to maximize revenue and stay ahead of the technology and innovation curve," she continued.
A recent example of the General Cable strategy included the introduction of a product line in November 2004 that replaced insulators on Coil-on-Plug (CoP) applications to facilitate tune-ups for vehicles with these systems. This innovation highlights General Cable’s commitment to integrating products dealing with the next generation of ignition systems.
"General Cable is pleased to receive this Award from Frost & Sullivan in recognition of our market leadership in our core automotive product category — ignition wire sets," commented Roger Roundhouse, Vice President and General Manager, Automotive and Wire Harnesses & Assemblies Products. "We have a group of people who are passionate about a common vision. This drive, coupled with our unique private brand strategy, will enable General Cable to maintain its leadership position in this category and continue to Deliver the Spark That Moves the World ."
To view the Frost & Sullivan Movers & Shakers Interview conducted by Research Manager Jasmine Sachdeva, please visit:
http://www.frost.com/prod/servlet/exec-brief-moversfeaturepag?mode=open&sid=38959402 -more-
About General Cable Corporation
General Cable (NYSE: BGC), headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the communications, energy, industrial and specialty markets. The Company offers competitive strengths in such areas as breadth of product line, brand recognition, distribution and logistics, service and operating efficiency. Communications wire and cable products transmit low-voltage signals for voice, data, video and control applications. Energy cables include low-, medium- and high-voltage power distribution and power transmission products. The Industrial and Specialty segment is comprised of application-specific cables for uses such as electrical power generation (traditional fuels, alternative and renewable sources, and distributed generation), the oil, gas and petrochemical industries, mining, industrial automation, marine, military and aerospace applications, power applications in the telecommunications industry, and other key industrial segments. Visit our website at www.GeneralCable.com.
General Cable Contact Information:
Roger Roundhouse
859.572.8323
rroundhouse@generalcable.com
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.
Frost & Sullivan Contact Information:
Stacie Jones
210.247.2450
Stacie.jones@frost.com
Release No. 0469
05/26/05