GENERAL CABLE WEB SITE WINS WEB MARKETING ASSOCIATION’S “WEBAWARD” IN TWO CATEGORIES


HIGHLAND HEIGHTS, KENTUCKY, October 18, 2006 –
General Cable Corporation (NYSE:BGC received two awards from the Web Marketing Association’s 10th annual WebAward Competition for its newly redesigned North American Web site. 

The Web Marketing Association judged more than 2,300 Web sites from 35 countries, which were judged in 96 industry categories during this year's WebAward Competition. Entries were evaluated by three or more expert judges who based their scores on top Web site design, copy writing, innovation, content, interactivity, navigation, and use of technology.  Scoring is 0 to 70 points.

General Cable’s site, www.generalcable.com, received a Standard of Excellence Award in both the Business-to-Business (B2B) and Manufacturing categories.  The Company’s overall scores in both categories were 58 out of 70, with the WebAward averages being 50.9 respectively.  The industry average for B2B was 49.8, while it was 48.8 in Manufacturing.

“Our Web site reflects the tremendous breadth and scope of our products and services,” says Lisa Lawson, Vice President, Corporate Communications. We are pleased that our hard work and drive to improve the site has paid off not only with recognition from the Web Marketing Association, but more importantly, from our customers and end users, who have responded positively to the redesign.”

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.  Beyond validation, entrants benefit from a Web site assessment by a professional judging panel, which provides specific feedback on how each site ranks against standards of excellence. 

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.

About General Cable
General Cable (NYSE:BGC), headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. The Company offers competitive strengths in such areas as breadth of product line, brand recognition, distribution and logistics, sales and service and operating efficiency.  Energy cables include low-, medium- and high-voltage power distribution and power transmission products. The Industrial and Specialty segment is comprised of application-specific cables for uses such as electrical power generation (traditional fuels, alternative and renewable sources, and distributed generation), the oil, gas and petrochemical industries, mining, industrial automation, marine, military and aerospace applications, power applications in the telecommunications industry, and other key industrial segments. Communications wire and cable products transmit low-voltage signals for voice, data, video and control applications. Visit our website at
www.GeneralCable.com.

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its tenth year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide. Learn more at www.webaward.org
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WMA Contact for press releases and press inquiries:
William Rice
President,
Web Marketing Association, Inc.
wrice@webaward.org

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Release No. 0518
10/18/06