General Cable Launches Interactive Catalogs Site


HIGHLAND HEIGHTS, KENTUCKY, July 11, 2011 – General Cable (NYSE: BGC) has successfully launched its collection of interactive catalogs on its Company Web site, www.GeneralCable.com, under Catalogs.  Immersive, intelligent and powerfully simple, General Cable’s interactive catalogs will allow its customers to work faster and smarter and always stay up-to-date on its products and services. This emerging technology is the perfect link between online and print media, assisting General Cable in its “green” effort to reduce paper usage. Click here now to use the site!

With the use of advanced technology such as replicating the page turning of a traditional print catalog, as well as a multitude of unique functions that bring the pages to life, technical product information is delivered with the click of a mouse to current and potential customers.  Click on any of the 16 catalog thumbnails to initiate the interactive search capabilities; look up product and technical information; share pages with a colleague; print or download a page, range of pages or the entire catalog; and even review a product-related video right on the page where the product resides.

“By delivering unlimited content in real-time, General Cable will improve its efficiency by guiding new and existing customers to the right products and information,” says Lisa Lawson, Vice President of Corporate Communications, General Cable. “Our customers will work faster and more accurately, locating the information they need to complete specifications or place orders. The preliminary feedback on the interactive catalogs has been very positive.”

“The new interactive catalogs tool aligns with our company’s strategy to minimize our impact on the environment whenever possible,” continued Lawson.  “Our customers are also environmentally conscious, and they reward us for our green efforts with their loyalty.  So, the possibility of reducing print costs and paper consumption associated with traditional marketing collateral gives us an additional reason to embrace this technology.”

Accessible under the Catalogs section of the Company’s Web site, this tool will make doing business with General Cable easier for all prospects and customers, while sparing Mother Nature another tree. Give them a try at www.GeneralCable.com. Just click on Catalogs or click here now!

For a Quick Tips Guide on how to use our Interactive Catalogs Site, click here.

About General Cable

General Cable (NYSE:BGC), a Fortune 500 company headquartered in Highland Heights, Kentucky, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets.  With annual revenues approaching $5 billion, General Cable is one of the largest wire and cable manufacturing companies in the world.  It operates 47 manufacturing facilities in 25 countries and employs more than 11,000 associates.  Visit our Web site at www.GeneralCable.com.

Going Green with General Cable

General Cable has accelerated its environmental commitment, addressing its Green Alternative Approach by identifying greener opportunities and promoting green cabling solutions wherever feasible.  This includes promoting our existing green products; partnering with key customers in their green endeavors; identifying and providing resources for green product gaps; and participating as members in the U.S. Green Building Council and collaborative ventures such as the Green Suppliers Network (GSN).


Release No. 0736
07/11/11