General Cable Interactive Catalogs Site NOW Mobile-Friendly

HIGHLAND HEIGHTS, KENTUCKY, November 21, 2011 – General Cable (NYSE: BGC) successfully launched its collection of Interactive Catalogs on its Company Web site,, under Catalogs in July. With more and more of our existing and potential customers using their mobile devices to access the Web for information and services, General Cable has listened and responded. Our collection of Interactive Catalogs has now gone mobile ... click here now to use the site!

Immersive, intelligent, powerfully simple and NOW mobile-friendly, General Cable’s Interactive Catalogs will allow its mobile viewers to maximize their downtime anywhere and everywhere. Our mobile-friendly solution is compatible with enhanced mobile devices equipped with Android and Apple operating systems. As business-to-business moves further away from the desktop and toward Internet choices that rival the desktop experience, General Cable understands the importance of this projected growth and its impact on the way we do business. 

“It was an easy call. This is where our customers are,” said Lisa Lawson, Vice President of Corporate Communications, General Cable. “With more and more business being conducted on the Internet through mobile devices, doing business with General Cable will continue to be quick and easy from wherever you are, delivering unlimited content in real-time. Reengineering marketing to embrace electronic devices will more effectively and efficiently support and service our customers today and into the future.”

Accessible under the Catalogs section of the Company’s Web site, this tool will make doing business with General Cable easier for all prospects and customers. Click on any of the numerous catalog thumbnails to initiate the interactive capabilities; look up product and technical information. Give them a try from your Android, iPhone, iPad or other tablets at Just click on Catalogs.

For a Quick Tips Guide on how to use our Interactive Catalogs Site, click here.

About General Cable
General Cable (NYSE:BGC), a Fortune 500 company headquartered in Highland Heights, Kentucky, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets.  With annual revenues approaching $5 billion, General Cable is one of the largest wire and cable manufacturing companies in the world.  It operates 47 manufacturing facilities in 25 countries and employs more than 11,000 associates.  Visit our Web site at

Release No. 0759